They might have had a plan but little did the two founders of L&L Europe Ltd. think that one day the company will own and operate nearly a dozen online casinos with over one million players worldwide. And the number is bound to grow further in the coming years. They were industry veterans who, looking back at 20 years combined experience in all aspects of gaming, affiliates and entertainment, set out on a mission to bring an online casino closer to its player base by setting up country-focused brands with local currencies, licenses, payment options and support.
Starting 2011, along came in quick succession All British Casino, All Irish Casino, All Australian Casino, Polder Casino, NorgeCasino, Karl Casino and Adler Casino. Each was only open for players from the targeted country, allowing L&L to offer a regional product that was geared towards the preferences of the local players. The company expanded at a high pace and by 2016 was operating a total of 12 international brands from their headquarters on the sunny island of Malta. At this point in time, all L&L casinos were operating under a licence from the MGA Malta, ensuring a safe and fair gaming environment.
For the first five years, all brands of L&L Europe were known for the full suite of Amatic slots, which they combined with games from NetEnt and Microgaming. On top, they offered a good range of Live Casino games from NetEnt Live. Hence, the game choice wasn’t always their strong point but Amatic has a huge faithful slotting community spread across the world, supporting L&L’s steady growth and eventual expansion to host more game providers later on.
However, it should all change starting in 2016, mainly due to new laws and regulations being passed in some of their operating countries. It saw brands such as All Australian Casino, Polder Casino and Adler Casino closing its doors by the end of 2018. In turn, L&L Europe acquired licenses from the UK Gambling Commission and the Swedish Spelinspektionen, allowing them to continue operating in this vital regulated markets.
The same year also saw a shift away from accepting players from one country only at each brand after L&L Europe underwent a major platform upgrade that supported multiple languages and currencies as well as more game providers. They also opened a number of new brands with No Bonus Casino, Fun Casino, Yeti Casino and Hyper Casino. In between, they shouldered the acquisition of Scandinavian focused Yako Casino.
Players were now able to open accounts at any casino from L&L Europ Ltd, although the welcome package was restricted to maximum three in total. The change greatly diversified the player base, presenting quite a challenge in training support agents, adapting payment methods, adding game providers and much more. The group emerged as a strong contender in the highly competitive online gaming market, offering a first class experience with an extensive range of games, generous promotions, professional support and fast payments on weekdays.
At the start of 2019, they added express races to their offering at most casino brands, bringing a new layer of entertainment to the gaming experience. Players compete against each other while playing slots in the casino, aiming to score the most spins in a time period or highest wins. The best spinners will win cash or other prizes.
As of April 2019, L&L Europe owns and operates 10 online casinos. At all brands, you will find slots and games from Amatic, Bally, Barcrest, Big Time Gaming, Blueprint Gaming, Elk Studios, High 5 Games, IGT, Just For The Win, Microgaming, NetEnt, NextGen, Novomatic, Red 7 Mobile, Scientific Games, Thunderkick and WMS. Expect to see more providers being added in the future. The Live Casino tables are powered by Netent Live and Evolution Gaming.
Overall, L&L Europe has earned a reputation of a trusted casino operator in the gaming community. They stand out for integrity, professionalism, fairness and play focus. Together with the trio of licenses, they offer a safe and secure entertainment destination for all slots and Live Casino players.