Gaming Innovation Group Inc., or simply GIG as they are known in the industry, is a highly innovative and major player in the iGaming industry. Although founded in 2012 only, it has advanced to a one-stop shop for all things related to online gaming and sports betting. Apart from operating some of the best casino brands like Guts, Rizk, Thrills and Kaboo, they offer in what they call their ecosystem a wide range of B2B and business-to-consumer products and services.
Their portfolio is divided into five sections – platform services, media services, sports betting services, casino services and their latest addition, gaming services. With meanwhile five office locations across Europe – Marbella, Oslo, Kristiansand, Gibraltar and Copenhagen – they employ a highly diversified and international work force of over 650 people. Starting November 2017, the company was listed on the Oslo Stock Exchange and is currently valued at over €400 million.
In 2017, they created their subsidiary GIG Games as part of their casino services. The new company includes an own in-house game studio as well as a hosting platform that allows other providers to offer their games to the vast number of GiG clients. They recruited some of the best talent in the industry and hired a passionate team of game developers, mathematicians, HTML5 experts, graphics specialists and even psychologists to make sure they create the most exciting games with high win potential. All their creations are produced and tested to the highest standards for quality, fairness and entertainment factor. To ensure they meet all criteria, GIG Games is first soft-launching the new releases at their own casinos before rolling them out globally.
In October 2018, GiG Games launched their first ever in-house game, called Wild Reels and is expecting to add another six to eight titles by the end of Q1 / 2019. The new slot is a tribute to the classic slot games but comes with a modern twist. One to two reels are wild on every spin in the base game while traditional slot symbols like bells, sevens, bars and cherries populate the reels. A free spins round was added too, where two to three reels can turn wild on a spin.
With the addition of GiG Games, the group can now offer products and services throughout the entire value chain in the iGaming industry, positioning themselves at the forefront of the fast growing online gaming and betting market.