What started in 2014 as Mr Smith Casino became LiveRoulette in June 2019. After a complete rebranding, the BML Group-operated casino has taken a focus on live casino games although it still offers 1,000+ video and classic slots. The website received a mobile-optimized makeover and impresses now with simplicity and ease-of-use.
LiveRoulette is a sister site to Betsson, Nordic Bet, Casino Euro, Betsafe and other brands under the umbrella of the BML Group. Just like the other sites, it is operated by the group itself under licenses from the MGA Malta and UK Gambling Commission.
To be honest, the roots of LiveRoulette are going further back than Mr Smith. The original name was Harry Casino, founded in 2011 and focused on the UK market. They did not even offer accounts in a different currency than GBP. BML swept that away in 2014 when they suddenly changed the site to Mr Smith Casino, though still accepting GBP only but with a new mascot, a friendly French bulldog. Not everyone was happy with the change.
I can only assume that the latest rebranding exercise to LiveRoulette is due to the 2019 UK regulations which do not allow the use of mascots that could appeal to underage gambling. Plus, the slot logos have to be void of any cartoon-style characters or they must appear blurred until a player logs into his/her account.
Well, here we are, taking a look at the revamped site which offers now Casino and Live Casino sections, each with a decent portfolio of games. Although the name might suggest 100s of live tables, the number stands at just over 50 from one provider – Evolution Gaming, not really a lot. There are, however, 1,000+ slots available from a good range of providers that includes mainstream developers, newcomers and the latest shooting starts. NetEnt, Microgaming, Play’n GO, Blueprint Gaming, Push Gaming, Quickspin and Pragmatic Play to name just a few.
The registration procedure has not changed but includes now a mandatory deposit limit that can be set for daily/weekly/monthly total deposits. UK players will need to complete verification before they will be allowed to play at Live Roulette. The main change is now that they offer accounts in GBP and Euro, the latter being for players residing outside the UK.
The payment methods have been kept with debit/credit cards, e-wallets, Paypal (for UK and Ireland only), Paysafe Card and Instant Banking options such as Sofort and Trustly. Withdrawals can also be made via the standard bank transfer. Payouts are processed daily and going by past experience should take no longer than 8 hours to e-wallets or up to 5 days for card and bank transfers.
Customer Support is provided 24/7 via live chat, phone or email. There is also the possibility to request a callback as well as an extensive FAQ page. Nothing has changed with regards to languages as the site is still in English only.
Not sure what to think of this latest rebranding exercise as Mr Smith seemed popular enough and generally well-liked in the player community. With the new name, I would have expected at least some more diversity in the Live Casino, instead, there is only the standard fare from Evolution Gaming that can be found at virtually any other decent online casino. Time will tell whether this was a good move. Other than that I consider them to be a solid gaming hangout just like all other brands from this group.