Live Lounge is part of a new wave of casinos that are focused on simplicity and instant play without needing to register an account. These so-called Pay&Play casinos are using BankID to verify a player and thus are currently open for a few countries only, including Sweden, Germany or Finland. More countries will be added in future as BankID becomes more widely available. While different to a normal gaming hangout, players can still enjoy the full suite of slots, games and Live Casino tables.
LiveLounge was launched in 2016 as a standard casino but went through a revamp in 2019 and in the process changed to the Pay&Play concept. Owned by LiveLounge Ltd, a company registered in the British Virgin Islands, the casino is operated as a white label brand under the MGA license of the Bethard Group.
The first Pay&Play casino surfaced in 2018 when some countries authorized BankID as a full identity verification method for online transactions. The main advantage is the fact that players do not need to register an account with a casino as all KYC procedures are done together with the deposit via instant banking using BankID.
Registration at LiveLounge is done automatically with your first deposit. Simply choose the amount you want to deposit and you will be redirected to your internet banking page to complete the transaction. Once done, you are ready to enjoy an exciting range of games that is available on the Bethard Group platform. Worth noting is that all games can be played on desktop, mobile or tablet.
Being a Pay&Play casino, there is no welcome package or any other promotional bonus offer. You simply play with your cash and anything you win is yours, ready for withdrawal at any time. So if you had that monster hit on your favourite game you can head straight to the banking lobby and sent your winnings to your bank account. There is no need to send in any documents or complete the usual KYC process as the entire verification is done via BankID. The period to receive any withdrawals depends on your bank and can be as little as five minutes. Any balance kept in your account is held safely until you return to the casino for another session.
The games portfolio is extensive and includes mainstream developers such as NetEnt, Microgaming, Play’n GO, Blueprint Gaming, Scientific Games, Thunderkick and Yggdrasil. Also represented are newcomers and rising stars of the industry such as Big Time Gaming, STHLM Gaming, Elk Studios, NoLimit City or Push Gaming. The Live Casino tables are powered by NetEnt Live and Evolution Gaming.
Inherent to Pay&Play casinos is simplicity and straightforwardness. Deposit cash and play as well withdraw in case of a win. There are no bonus offers, no welcome packages, nor loyalty clubs or any other specials that a standard online casino offers. While that might be a turn-off for players who like bonuses and rewards, many do like the concept as it declutters the entire gaming experience. It is all drilled down to deposit and play to have fun and entertainment while a good session will lead to a cashout which is virtually instantly processed.
Nevertheless, one aspect is offered and that is customer support. Live Lounge has a 24/7 support team standing by to assist you in any way they can via email and Live Chat. Simply click on the Support button to open up the choices. Also included are the full set of controls for Responsible Gambling should you want to activate limits for deposits/losses or lock your account. Lastly, you can load the site in different languages for your own convenience. Currently, they are English, Finnish, German and Swedish.
Personally, I am a fan of Pay&Play casinos as they offer a simple gaming experience that is based on ‘deposit, play, have fun’. There are no bonuses that come with extra terms, which are often very restrictive and no other specials that mostly complicate what should be pure entertainment. With a Pay&Play casino you’ll get what you see, nothing more and nothing less. The number of games is similar to other casinos while customer support and responsible gambling tools are fully available. I can foresee this type of online casino to strive in future as BankID gets expanded to more countries as more people will then be able to use them.